savetheconsumers - Save The Consumers Initiative of Nigeria

Why Fake Products Are Flooding the Nigerian Market – And How You Can Protect Yourself

Introduction:

Fake and substandard products have become a growing threat to Nigerian consumers. From household goods to pharmaceuticals, counterfeit items are everywhere, posing serious health and financial risks. At Save The Consumers Initiative, we believe every consumer deserves safe, authentic, and high-quality products.

Why Fake Products Are a Problem in Nigeria

Nigeria’s open markets and high demand for affordable goods make it easy for counterfeiters to thrive. Common counterfeit products include:
✔ Drugs & Medicines – Fake drugs can cause treatment failure and even death.
✔ Electronics – Substandard gadgets lead to fire hazards and wasted money.
✔ Food & Beverages – Unsafe ingredients can cause severe health issues.

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The Dangers of Counterfeit Products

Counterfeits don’t just hurt consumers—they damage the economy, reduce trust in brands, and even fund illegal activities. Most importantly, they put lives at risk.

How to Protect Yourself

✅ Check for NAFDAC Numbers on food and drugs.
✅ Buy from Trusted Retailers – Avoid roadside sellers.
✅ Verify Product Authenticity using mobile verification codes.
✅ Report Suspicious Products to consumer protection agencies or Save The Consumers Initiative.

Our Role at Save The Consumers Initiative

We are committed to consumer education, advocacy, and protection. Our campaigns raise awareness on fake products and empower consumers with the knowledge to make safe choices.

Join the Fight Against Fake Products

Your voice matters. Share this post, report counterfeit goods, and follow Save The Consumers Initiative for more updates on consumer rights in Nigeria.

In today’s fast-moving and often challenging economy, many Nigerians feel that healthy living is a luxury they can’t afford. But at Save The Consumers Initiative, we believe that healthy choices — from nutritious food to safe products — are not privileges for a few, but fundamental rights for all Nigerians. Every person deserves access to safe, nutritious, and fairly marketed products, regardless of income level or social status.

Across the country, poor consumer awareness, weak enforcement, and market exploitation have led to the widespread availability of substandard and unhealthy food options. Many Nigerians are unknowingly exposed to dangerous food additives, mislabeled goods, expired products, and misleading advertising. These issues directly contribute to rising cases of obesity, high blood pressure, diabetes, and malnutrition — especially among children. Unfortunately, this burden often falls hardest on low-income families who lack access to healthier alternatives or information about better choices.

This is why we’re raising our voice: healthy living should never be out of reach. Whether it’s being able to read and understand food labels, trusting what’s on store shelves, or making informed nutrition choices, consumers have a right to safety, truth, and transparency. Food safety, nutrition education, and strong consumer protection laws must become a national priority. At Save The Consumers, we’re advocating for more public education campaigns, better regulation of the food and wellness market, and stronger enforcement against unsafe and misleading products.

But this movement requires all of us. Consumers must learn how to make informed decisions, demand quality, and report bad practices. Businesses must step up with ethical standards, fair pricing, and honest labeling. And the government must prioritize food safety regulations, support for local healthy food producers, and access to clean drinking water. Together, we can create a society where no one has to choose between cost and health. http://www.savetheconsumers.org

Let’s build a Nigeria where healthy food, safe products, and nutrition education are accessible to every family — not just the privileged few. Because healthy choices aren’t a luxury — they’re your right.

📍 Abuja FCT
📩 info@savetheconsumers.org
🌍 www.savetheconsumers.org
📞 08052205072

Introduction

Every day in Nigeria, millions of consumers unknowingly purchase fake or substandard products. From medications that don’t work to electrical appliances that spark fires, these products pose serious risks yet the battle for safer markets is far from over. As a leading voice in consumer advocacy, Save The Consumer is raising awareness and pushing for change.

The Hidden Dangers of Fake Products

Fake products are not just cheap imitations — they are life-threatening traps. Consider this:

Counterfeit drugs can cause medical complications or death.

Substandard electronics often lead to fires or electric shocks.

Fake food items may contain harmful chemicals or expired ingredients.

The consequences range from financial losses to health crises, even fatalities.

Why Nigeria Is a Hotspot for Fake Goods

Several factors contribute to the rise of counterfeit and low-quality products in Nigeria:

Weak border control and import regulations

Lack of consumer education

Poor market surveillance and enforcement

Greedy middlemen seeking profit over safety

These systemic gaps make it easy for counterfeiters to thrive — and hard for the average Nigerian to shop safely.

Signs of Fake or Substandard Products

To protect yourself and others, always check for:

NAFDAC number (for consumables and medications)

Manufacturer’s address and contacts

Tamper-evident seals and expiry dates

Unusual packaging or grammar errors

Too-good-to-be-true prices

When in doubt, ask questions or choose a more trusted brand.

How Save The Consumer Is Fighting Back

At Save The Consumer, we are:

✅ Educating Nigerians on how to identify and avoid harmful products
✅ Collaborating with agencies like NAFDAC and SON for enforcement
✅ Petitioning lawmakers for stricter penalties and reforms
✅ Hosting sensitization campaigns in schools, markets, and online
✅ Offering a reporting platform for unsafe products

Our mission is to ensure a safe, fair, and transparent marketplace for all Nigerians.

How You Can Take Action

�� Speak up: Report fake or dangerous products to authorities and our platform.
�� Stay informed: Follow @SaveTheConsumer on social media for updates.
�� Shop wisely: Only buy from verified vendors and ask for receipts.
��️ Educate others: Share what you learn with your family and community.

Conclusion

The war against fake and substandard products in Nigeria is a public health, economic, and moral battle. By staying alert and informed, consumers can protect themselves and help build a safer Nigeria. And with advocates like Save The Consumer leading the charge, change is not only possible — it’s inevitable.

The internet helps us do many things — like sending money, buying goods, or talking to friends. But not everything online is safe. In Nigeria today, many scammers use the internet to trick people and steal their money.
This article will help you know the common scams in 2025 and how you can stay safe.

Common Online Scams in Nigeria
1. Fake Job Offers
A scammer sends a message about a job. They promise big pay, but ask you to pay money for registration or training. After you pay, they stop talking to you.
2. Phishing Messages
You may get a message or email that looks like it comes from your bank or NIN office. It tells you to click a link and enter your details. But the link goes to a fake website that steals your information.
3. Online Shopping Scams
Some sellers show cheap phones, clothes, or shoes online. You pay, but they never send the goods, or they send fake items.
4. Love Scams (Romance Scams)
A stranger chats with you online and says they love you. Later, they ask you to send money for travel, health problems, or other needs.
5. Investment and Crypto Scams
You see people saying you can double your money if you invest with them. Some even show fake testimonies. After you send money, they disappear. www.savetheconsumers.org

How to Know It’s a Scam
• It sounds too good: Big money, free prizes, or fast results — these are warning signs.
• They want money first: Real jobs or businesses don’t ask for payment to join.
• They rush you: Scammers tell you to act fast so you don’t have time to think.
• Bad spelling or strange words: Many scam messages are full of errors.
• The account is personal: If they ask you to pay into a personal account, be careful.

How to Stay Safe Online
• Do not share your personal details: Never give your BVN, PIN, OTP, or password to anyone.
• Check before you pay: Ask questions, search for reviews, and check if the company is real.
• Use strong passwords: Use different passwords for your apps and accounts.
• Turn on security (2FA): This helps protect your email and bank accounts.
• Report scams: Tell your bank, NITDA, or EFCC if someone tries to scam you.

How to Spot and Avoid Common Online Scams in 2025 in Nigeria
The internet helps us do many things — like sending money, buying goods, or talking to friends. But not everything online is safe. In Nigeria today, many scammers use the internet to trick people and steal their money.
This article will help you know the common scams in 2025 and how you can stay safe.

In Nigeria today, millions of mobile users are asking the same question:
“Why does my data finish so quickly?”

Despite spending more on data than ever before, consumers continue to receive less value for their money. From unexplained depletion to poor user experience, the frustration is growing — and it’s time for real answers. www.savetheconsumers.org

What’s Causing the Problem?

Several key issues are at the heart of this data depletion crisis:

🔍 Hidden Charges

Many consumers are unknowingly charged for background app activity, unsolicited services, or network errors. These costs accumulate silently and drain data without the user’s full knowledge or consent.

📲 Poor Network Optimisation

When networks are not optimised, data consumption becomes inefficient. High-speed data may be consumed even for low-demand activities due to a lack of proper data compression or adaptive delivery systems.

📉 Lack of Data Roll-Over

Unused data often expires at the end of a billing cycle, forcing consumers to purchase new data bundles — whether or not they’ve used what they already paid for.

💸 Expensive Tariffs

Nigeria ranks among countries with high mobile data costs relative to income. Yet, consumers receive less and are often unsure of how their data is calculated or billed.

Why It Matters

This isn’t just a technical glitch or a minor inconvenience — it’s a consumer rights issue. Mobile data is an essential utility in today’s digital economy. Lack of transparency and fair service undermines access to education, jobs, healthcare, and connection.

What Save the Consumers Is Advocating For

At Save the Consumers, we believe every Nigerian has the right to fair, transparent, and accountable mobile data services. We are calling on the Nigerian Communications Commission (NCC) and all telecom service providers to:

✅ Improve transparency in data usage
Consumers deserve clear, detailed breakdowns of how their data is being used — in real time.

✅ Protect consumers from unfair charges
Unsolicited services, hidden background data usage, and expired bundles must be http://www.savetheconsumers.orgaddressed with stronger regulation.

✅ Ensure quality of service
Data must be reliable, fairly priced, and efficiently delivered — with customer support systems in place to address complaints.

Take Action

We invite all Nigerians to join this movement. If you’ve experienced unfair data charges or unexplained data depletion, speak up.
📢 Share your story.
📲 Use the hashtag #StopDataDepletion
📌 Tag your provider, tag save the consumers and the @NgComCommission

Or visit our official website @ www.savetheconsumers.org for complain

Together, we can demand fairness, transparency, and better service.

#SaveTheConsumers | #StopDataDepletion | #ConsumerRightsNG | #DataTransparency

SAVE THE CONSUMER INITIATIVE | Know Your Rights. Speak Up. Stay Protected.

At SAVE THE CONSUMER INITIATIVE, we’re committed to helping you:

✔️ Understand your consumer protection rights
✔️ Learn how to report fraudulent businesses
✔️ Stay safe from online shopping scams
✔️ Access the latest updates on consumer protection laws

📢 Our mission is to empower people to make informed decisions and fight back against consumer abuse.

👉 Visit www.savetheconsumers.org to learn more about Consumer Rights.

Knowledge is power, and your rights are real.

In today’s customer-centric world, the fair treatment of consumers should be a priority for every business. However, ill-treatment ranging from poor service, unethical practices, and unfair pricing to outright fraud still persists. Fighting against such treatment requires both awareness and courage.

Awareness is the first step. Customers must understand their rights, such as the right to accurate information, safety, choice, and to be heard. This knowledge empowers individuals to recognise when they are being wronged. Public campaigns, education, and access to consumer protection resources are essential to build this awareness.

But awareness alone is not enough. It takes courage to speak up, especially when facing large corporations or institutions. Many fear confrontation, legal hassle, or simply believe that their voice won’t matter. Yet, change begins with action. When one customer stands up, others are inspired to do the same. Filing complaints, leaving honest reviews, demanding accountability, and supporting consumer advocacy groups are acts of courage that drive real change.

Ultimately, a society that values and protects its customers fosters not only fairer markets but also stronger, more ethical businesses. Let us be aware, and let us be brave, because silence only encourages abuse.

NOTE: To file a complaint about any company with their product or services, visit our official website @ www.savetheconsumers.org, navigate to the complaint segment at the top right of the home page on the website, then click to launch your complaint

The marketplace in Nigeria is where people buy and sell goods every day. It is an important part of life and the economy. However, many unfair practices happen in the market. These include selling fake or expired products, unfairly increasing prices, cheating customers with wrong measurements, and using dishonest business methods. If we allow these bad actions to continue, they will hurt honest traders and put consumers at risk.

Many traders raise prices suddenly, especially during holidays or when goods are scarce. This puts pressure on buyers who already struggle with the high cost of living. Some sellers also sell fake goods like drugs, electronics, and food items. These fake products can be dangerous to people’s health and safety. At the same time, honest business owners suffer because they cannot compete with those who cheat.

Another common problem is the use of the wrong scales and measurements. In many markets, sellers give customers less than what they pay for by adjusting their measuring tools. This is not only unfair but also causes customers to lose trust in the market system. Some big companies also try to push small businesses out by controlling prices or refusing to allow fair competition.

To stop these unfair practices, everyone has a role to play. Government agencies must check markets regularly and punish those who break the rules. Traders must also be honest and treat customers with respect. Customers need to know their rights and report any cheating or bad behaviour they see in the market.

In conclusion, unfair practices in the marketplace harm both buyers and sellers. We must speak out against them and demand fairness. A better and safer market is possible if we all work together. Don’t keep quiet, let’s challenge unfair practices and support honesty in Nigeria’s markets.

Conference Summary

This summary captures a one-day programme of presentations, panel discussions, keynote sessions, interactive dialogue and question and answer sessions at the conference on Transparent Information–Responsible Consumer in Nigeria, which took place at Novare Hall, Wuse Zone 5, Abuja, from 10:00 AM to 2:00 PM on Friday, 14^th March 2025. www.savetheconsumers.org.ng

The event brought together over 200 participants both physical and online which include civil societies, journalists, regulators of goods and services in Nigeria and International Non-Governmental Organizations (INGO) to promote the theme Transparent Information–Responsible Consumer as a way of enlightening the public with their rights and responsibilities concerning consumer based issues as well as provide channels to solve the countless challenges that consumers face and how businesses providing goods and services.

OVERALL IMPACTS OF THE CONFERENCE

The numbers are striking:

Seventy-eight percent of overall participants believe the consumer protection conference is timely. www.savetheconsumers.org.ng
Ninety-seven percent of participants think that there should be a consumer protection agency in each state.
Nigerians were made to believe that the Unchecked terms and conditions have made the producers and service providers exploiting the consumers. FCCPC should design a platform to checkmate the term and condition
The attendees agreed that there should be an effective consumer education program by the producers and service providers.
Over 3 million Nigerians were reached during consumer protection conference/ world consumer rights day, through physical, online and media houses such as TV Continental (TVC), African Independent Television (AIT) and the Nigerian Television Authority (NTA) among others

The conference brings Nigerians closer to Consumer education, as some regulatory agencies were in attendance.

It enables consumers to understand how to channel complaints appropriately to get redress if need be.

CONFERENCE OPENING

Dr. Aliyu Ilias, Executive Director, Save the Consumers Initiative

The conference began with the National Anthem of the Federal Republic of Nigeria and a welcome address from Dr. Aliyu Ilias, Executive Director, Save the Consumers Initiative and the Organizers of the 7^th Consumer Protection Conference 2025 edition.

He reiterated the importance of consumer education, and most especially with the peculiar situation where a person’s flight is been rescheduled without informing the person beforehand. He talked about this year’s theme, “Transparent Information–Responsible Consumer”, and the need for regulations and policies to protect flight and other product users. He noted that it is important to educate the consumers properly to enable them to understand their rights and the consequences of whatever product selection they make, and the need to demand redress where necessary.

Aliyu ilias also said the issue of consumer protection should also be treated as a Human rights issue in order to deal with organizations that abuse the rights of consumers, and the national human rights should take this recommendation as their major takeaway from this conference

The conference also recommends the consumer protection should not be left for FCCPC, that other agencies that has to do with enforcement should collaborate with FCCPC on the one hand, and on the other hand every state in Nigeria should have state consumer protection agency to actually help the consumer(s) to know their right and seek Compensation when their right as consumers are violated.

BACKGROUND

The 7^thannual consumer protection conference was held at Novare Mall on the 14^th of March, 2025, with the theme, Transparent Information–Responsible Consumer. Over thirteen Organizations are in attendance, namely: FCCPC, NERC, NYSC, FCDA, FMAFS, FRCS, NCAA, AIT, NTA, NHRC, INEC, The Academia, ICP, SERVICOM, e.t.c. visit www.savetheconsumers.org.ng

Guest speaker: Dr. Ukpeli Peter : The central theme of the conference was exhaustively discussed by the guest speaker Dr. Ukpeli Peter, who said that the hallmark for the responsible consumer is transparent information, as the consumer is the first advertiser of your product and/or your services

The conference made the following observation during the conference discussions and debate;

That the issue of consumer protection should be treated as a human right issue, as consumers need to be protected against toxic service provider(s).
Producers and service providers are most often too quick in making a profit without providing transparent information to the consumer to make a decision about the patronage.

The Federal Consumer Protection Agency are overwhelmed due to the magnitude of complaints it gets across Nigeria

Consumers have no adequate information on transparent information how to seek justice when their rights as consumers are being violated
Producer and service provider are not always faithful to accept their Errors when the rights of these consumers are violated

SUMMARY OF PRESENTATION FROM FEDERAL COMPETITION AND CONSUMER PROTECTION COMMISSION (FCCPC) AT THE 7TH CONSUMER PROTECTION CONFERENCE/WORLD CONSUMERS DAY,2025

In Nigeria, where over 200 million consumers navigate a complex marketplace, from bustling open-air markets to digital platforms, transparency is not just a buzzword; it is a lifeline.

The lack of transparency directly translates into exploitative pricing, deceptive marketing, arbitrary billing, and hidden charges, all of which affect consumers adversely, undermine fair competition, and erode consumer trust.

One of the biggest concerns for Nigerian consumers today is exploitative pricing, especially in sectors where billing structures are unclear, consumers have no bargaining power, and price increases happen arbitrarily.

Challenges that Nigerian consumers face:

Electricity Bills – Consumers are overbilled through estimated billing, even when they consume far less than what is charged. The FCCPC is working with sector regulators to enforce fair billing standards and transition to metered billing.

Telecom Deception – A mobile network operator advertises a bonus on recharges, but what they don’t disclose is that accepting the bonus automatically migrates the customer to a more expensive tariff plan with higher per-second charges. Visit www.savetheconsumers.org.ng

Supermarket Pricing Scam – A consumer picks an item priced on the shelf, but at checkout, the scanned price is higher.
Hidden Bank Charges – A bank advertises zero maintenance fees, but customers still see deductions labeled as “administrative costs” or “service charge”—a violation of fair disclosure practices.
Airline Price Deception – A low-cost airline promotes cheap flight tickets, but by the time taxes, baggage fees, and undisclosed surcharges are added, the final price doubles.
Pay-TV Pricing Manipulation – A Pay-TV provider increases subscription fees, but does not justify the cost hike or show any service improvements.

Solutions to the Challenges

To address these challenges, the Federal Competition and Consumer Protection Act (FCCPA) 2018 provides the legal basis for ensuring fair market practices. Some key provisions include:

Section 114 – Businesses are required to provide information about their products and services in a manner that is easily understandable by consumers.
Section 115 – Businesses have a responsibility to provide full disclosures of material facts, including prices of products and services. prices displayed must be equivalent to the point of payment or cash-out prices.
Section 72 – Prohibits exploitative pricing and unfair billing practices.

Sections 32 & 33 – Grants the FCCPC investigative and enforcement powers against violators. Visit………. www.savetheconsumers.org.ng

These provisions highlight that transparency and fair dealings are not merely acts of corporate goodwill but legal obligations. Concealing or misrepresenting important information is not only unethical but also a direct violation of Nigerian law.

The FCCPC actively enforces the law to protect consumers from deceptive business practices and unfair competition. Some of our recent interventions include:

Electricity Metering Issues – The FCCPC recently intervened in a major case of unfair meter replacement, ensuring that consumers are not forced to pay for meters unjustly.
Supermarket Price Manipulation – The FCCPC conducted surprise inspections of supermarkets and penalized those found charging higher checkout prices than the displayed shelf prices.
Pay-TV Pricing Investigation – A dominant player in the pay-TV industry was summoned to justify its price hike and ensure full disclosure of service changes.
Beverage Labelling Sanctions – A major beverage company was fined for deceptive claims and misleading packaging.

These actions send a clear message that businesses that engage in deception, price manipulation, or exploitative billing will face regulatory consequences.

While FCCPC is committed to consumer protection, regulatory enforcement alone is not enough. Consumers must remain vigilant, demand accountability and consume responsibly.

Beyond transparency, responsible consumption is about making informed, ethical choices that benefit both consumers and society.

Read product labels and service agreements carefully, whether it’s for financial contracts, food products, or digital subscriptions.
Question unexplained charges; if an electricity bill seems excessive, demand a breakdown; if a bank deducts hidden fees, seek clarification.
Compare prices and demand fair billing; ensure that supermarkets honor displayed prices.
Report consumer rights violations and expose hidden fees, misleading advertisements, and exploitative pricing.
Avoid impulse purchases influenced by deceptive discounts.
Choose energy-efficient and environmentally sustainable products.
Hold businesses accountable when they engage in misleading marketing.

Responsible consumption is a powerful tool for shaping a fairer, more sustainable economy

Save the Consumers makes efforts globally to keep the consumers’ rights protected, however, Nigeria’s food sector price inflation and abuse of consumers is a concern for this advocacy organization. It has been observed over time by this organization that Nigeria’s food sector contributes to price inflation and hoarding, and that’s malpractice to distort the market and exploit the consumers, especially the ones belonging to the lower class.

Food sector price fixing is endemic in Nigeria and as a result, millions of consumers especially the vulnerable ones are deprived of their welfare. Save The Consumers as a consumer protection specialist selflessly fights for consumers’ rights calls for stronger unfriendly price manipulation policies, tougher enforcement and more transparency in tackling this immoral behaviour. The overall price-fixing determinants in Nigeria need to be addressed to make food affordable and safe for consumers.

PRICE MANIPULATION IN THE SECTOR OF FOOD

Food hoarding, artificial scarcity, or price hikes are some of the reasons that underpin price manipulation in the country’s food sector. To many, it is an unethical form of business practice that not only encourages monopoly but also avails the consumer with limited purchasing power. Nigeria is a victim of food sector price manipulation because of poor governance, limited competition, and shocks like inflation that take a toll on consumers of food.

HEAD FORMS OF PRICE MALPRACTICE IN THE NIGERIAN FOOD SECTOR

Deliberate Hoarding: More often than not, we observe during markets and religious events like Christmas food shortage only to witness it become available at an increased price markup, and in these times food peddlers and distributors withhold food from the supply.

Such manipulation creates a perception of scarcity which enables the consumers to cough out more money in order to not miss out on these necessary items.

Supply chain controls: Due to their dominance, food manufacturers, wholesalers, and distributors exercise control over food supply lines which creates an artificial shortage of items such as rice, tomatoes and cooking oil to increase their prices.

PRICE GOUGING DURING CRISIS SITUATIONS

Festive periods: While there are food shortages during peak religious holidays, such as Eid and Christmas, some traders take advantage of the economic landscape to manipulate food prices. These inflated prices account to a large percentage of raw supplies but do not accurately depict their cost. Report to http://www.savetheconsumers.org

EXPLOITATION OF FARMERS AND PRODUCERS

Unfair pricing by middlemen: When farmers sell their produce to outside sources, such as “cabbage” (in rural settings), they have no other option but to sell to middlemen, These middlemen tend to set unreasonable prices for the farmers which is unwarranted.

The same products are then sold in urban markets at very exorbitant prices, with the shoppers suffering from such manipulation.

Insufficient direct sale access: A considerable number of the farmers do not have direct market interactions with the clients or with the selling points, making them reliant on brokers who are notorious for distorting the prices. To this end, local staple foods such as grains, vegetables, and livestock are overpriced due to men in between.

CONSEQUENCES OF PRICE MANIPULATION IN THE FOOD SECTOR

In the instance of Nigeria for example, price manipulation has far-reaching after shocks on the Nigerian consumers and the economy at large.

Increased Poverty and Food Insecurity: A huge percentage of the Nigerian population suffer from extreme levels of hunger owing to the impact of the increase in import prices for most essential staples leading to high rates of food inflation where Higher tariffs are levied on these import staples making least intermediaries, active in breading selling of imports in Nigeria, liable of not being able to fully offload their purchases for a profit thereby denying a large cut of the population access to food especially the poor with struggling households. This inflation, in return, increases the prices of most staple every day food items which further raises starvation levels across Nigeria.

Vulnerable Groups: Vulnerable groups like children, the old and disabled people tend to bear the most brunt as they may have limited access to food on account of their purchasing power.

Worsened Inflation: Price manipulation in the cost of food tends to contribute to the inflation rate in the economy of Nigeria. For instance, while the price of foodstuff tends to increase, the cost of transport, that of housing and even healthcare would http://www.savetheconsumers.org be impacted. Such complex scenarios aggravate the economic situations that typical Nigerian consumers endure as such consumers would allocate considerable portions of their incomes to food.
Undermining Trust in the Market: Pervaded with lack of transparency with food pricing and the disease of price manipulation, it affects consumer confidence in the market. Such belief destruction can result in the sales of such businesses declining due to the assumed belief that the consumers were exploited thereby driving them away and reducing the amount of sales to go both sellers and consumers to losses in the long run.
Unethical Business Practices and Exploitation: As for the price manipulation of intermediaries and retailers vice versa, it creates an abuse culture where exploited and distressed consumers and farmers live. This brings forth lack of ethical practices and destruction of trust notion between consumers and businesses thus creating a great environment to enforce violation all in the market.

SOLUTIONS AND RECOMMENDATIONS FROM SAVE THE CONSUMERS

Stronger Regulatory Oversight: To begin with, the government of Nigeria must implement price collusion by putting an embargo on how far traders and businesses can be able to go and alter food prices leading to collusion in the first place.

For Effective Remedial Action Regulated Consumers Pricing Enforcement is Necessary A scenario where a pricing framework is dominated by the aspects of both balance of transparency and fairness needs to be upheld and enhanced as evidenced by the works of regulatory entities like the Consumer Protection Council (CPC) and Nigerian Competition and Consumer Protection Commission (NCCPC). http://www.savetheconsumers.org

Ensuring the monitoring of food supply chains might be more effective: Authorities should supervise all systems of food from production to retail including shipment by controlling all food supervision systems. In doing so, one would be able to control as well as to restrict the aggressive competition practices of price manipulation. http://www.savetheconsumers.org

Strengthening of Common Causes of Food Scarcity and Explaining the Hold Up Of Food Demand and Supply

What Save The Consumers promotes is the setting in place information campaigns that would serve to educate consumers better about who should exercise control of prices and especially those prices that are deemed by some individuals as unfair.

There is also a suggestion among Save The Consumers to use more local farmers’ stocking firms or producers selling directly to the consumers through the usage of farmers’ markets or online applications.

UNDERSTANDING OF GLOBAL DYNAMICS AND MARKETPLACE SOLUTIONS THROUGH LOCAL FOODISM EDUCATION

Adoption of focus on local farms should be backed by the vision that Nigerian agriculture is the priority as a nurtured industry enabling the economy policy to politically stabilize food prices while enhancing the integration of food production and distribution across self-sustaining markets. That would mean subsidies, the latest agriculture standards, and easier access to loans for poor farmers.

Controlling over import headwinds: Import controls and increased local manufacturing policies will help combat externalities such as the exchange rate that tends to trigger food inflation.

Transparency on the prices that are charged to consumers. Save The Consumers requests the authority to issue clear directives on the food products focusing on labeling such foods and the prices so that price comparison can be easily done by consumers.

Name and shame non-compliant businesses: Businesses who are found involved in price manipulation should be fined, penalized, and be named publicly. This will serve as a warning to other companies. http://www.savetheconsumers.org