Consumer protection, safety and overall wellbeing remains the function of policy makers and government process regulators. Every economy seeking to enhance the wellbeing of its consumer population, must restrict bad business practices and products from circulation. To prevent consumers from sharp trade practices of certain business organizations, the competition law was created. The competition law has thus become a vital economic tool employed by governments of many nations to safeguard its citizens from foreign exploitation as well bad business practices of companies within.
The essence of a product or service is to offer ultimate satisfaction to the consumer. Consumers always demand consistent satisfaction for any product they purchase. The right to be satisfied with the quality of services or product offered to a consumer remains sacrosanct.