In connecting consumers to nature, we have decided to focus on sensitizing consumers in Nigeria about the dangers of open defecation and why it is important for us to stand up against it.

What is open defecation?
Open defecation refers to the practice whereby people go out in fields, bushes, forests, open bodies of water, or other open spaces rather than using the toilet to empty solid wastes from the body.

It is true that toilet facilities are inadequate for so many Nigerians. UN statistics states that over 50 million Nigerians do not have access to clean toilets.
Defecating in public places destroys the beauty of nature. It also limits recreational spaces. Places with high defecation rates have limited visitation by tourists. Defecation also causes health challenges for children. Plants and water sources are contaminated as a result of open defecation.

Let's learn to use toilets. Above all, keeping them clean is paramount. So many people have formed the habit of defecating by corners of buildings, gutters, behind flowers and in uncompleted buildings.

Let's keep our environment beautiful. Let's learn to do the right things always. Demand that your community toilet is kept clean. Insist on public toilets kept clean at all times.
Good environment is your right as a consumer. A good environment helps consumers to live successfully.
A clean and healthy environment is the consumers paradise to successful living